The “Foam City” was created last month across several blocks of Miami using the world’s biggest foam machine, capable of producing 2 million litres a minute.
Streets, shops, car parks, trucks and people were all covered.
The seven-day shoot involved a crew of 150… and an estimated 460 million litres of foam.
A 60-second advert launches in Europe today, while a 90-second advert will appear on British TV screens on May 1.
Some 200 locals used Sony Cyber-shot digital stills cameras, Handycam camcorders and α digital SLR cameras and their images were uploaded onto an online database.
Here's the 60-second version of the advert.
Sources: 1,2